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Adopting a product mindset

Product Design, Product Strategy, Research

Today’s most successful products are built by teams who collaborate early, think holistically, and challenge assumptions. This practical workshop helps you experience what that looks like in action.

You’ll work in small groups to solve a real product challenge from start to finish. Along the way, you’ll practice how to:

  • Ask better questions to define the problem space.
  • Build empathy through rapid persona and journey mapping.
  • Identify opportunity areas through user insights.
  • Ideate using techniques like Lightning Talks and Crazy 8s.
  • Share your thinking with clarity and impact.

What attendees will learn

In this hands-on session, participants will learn how to use AI as a strategic partner for:

  • How to approach product challenges with a strategic mindset.
  • How to bring user insights into early ideation.
  • How to communicate and present product thinking, not just outcomes.

You’ll also learn how to collaborate more effectively with colleagues from different disciplines, a crucial skill for the modern product landscape, especially as AI continues to reshape workflows and responsibilities.

Workshop plan

  • Intro to Product Thinking – what it is and why it matters
  • Defining the Problem – asking better questions
  • User Personas & Journey Mapping – creating insight and empathy
  • Identifying Opportunity Areas – finding where to focus
  • Ideation Techniques – Lightning Talks, Crazy 8s, Desk Research
  • Solution Presentations – pitching your idea and process

Target audience

Whether you're a developer curious about product design or a designer wanting more influence in strategic conversations, this workshop will sharpen your ability to co-create solutions that matter.

Picture of Raff Di Meo

Raff Di Meo

Senior Principal UX Designer at Blue Yonder

Raff Di Meo is a seasoned design leader with over 10 years of experience, currently working as Senior Principal UX Designer at Blue Yonder, after guiding Doddle's design team through its acquisition. He specialises in B2B software, creating solutions used by major brands such as Amazon and Australia Post, and has collaborated with UK charities including the Dog Trust, Marie Curie, PDSA, and Crisis. Raff is passionate about mentoring emerging designers and promoting inclusivity and lifelong learning through his newsletter, "Some Designers.”

Canela Workshop

€50